What is Viewback?


We want your views and comments on all aspects of ITV’s Daybreak and Lorraine breakfast TV shows, from programme content and presenters to how the shows relate to your lifestyle, interests and attitudes. We are also interested in your views on other ITV1 daytime shows and welcome feedback on them from time to time. Also, what do you think of our advertisers and their products. Whether you are a regular viewer or just tune in occasionally, we want to know what you think. That is why we have set-up Viewback – a website where you can sign-up and have an input into what you are watching on ITV!-



prize draw terms & conditions

If you are interested in joining Viewback, CLICK HERE to fill in our quick 5 minute profiling questionnaire.


Here's what recent iPad prize draw winner, Theresa from Leeds, had to say about it:

"I'm thrilled to win, I enjoy giving feedback on ITV Viewback panel, Its easy to use and doesn't take long, Its nice to know ITV are interested in your views on TV, and sometimes you get a lovely thank you."


As a registered member you will receive e-mail invites to short online surveys, most specifically about the shows and a few on behalf of other companies looking for your input to create better products. Each time you participate:


Your name will be entered into our prize draw giving you the chance to win up to £300 for completing a survey about the shows.
You will be rewarded with money into your Viewback account, redeemable through PayPal, for completing surveys on behalf of other companies.

Once you register you will also be able to view our Viewback News and Results pages. So you can be the first to know about upcoming programme features, catch-up on bits you may have missed, take our topical Quick Polls and find out interesting information about the research you help carry out.